The branding design draws inspiration from Linard's work, incorporating the reflected initials from his name. Bespoke hand-drawn letterforms, with a connecting ligature, and traditional serifs, creates a timeless look to the logo.
The logo is accompanied by a wordmark in a carefully paired brand font, a thoughtfully selected color palette, and guidelines for its use in conjunction with photography.
“This is it Lou! Absolutely delighted with these, thank you.”
James Linard, Furniture Designer & Maker
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