FIRLE PLACE
Brand identity design, brochures & menus for the Weddings division of Firle Place, Sussex.
Set amongst the South Downs in the Area of Natural Beauty, with sheep freely grazing and steeped in fascinating family history is Firle Place. Offering exquisite bespoke weddings within its house and grounds, from stately elegance to informal outdoor ceremonies.
We designed the brand identity and brand communications for this Weddings division of Firle Place, giving it its own unique look from the rest of the estate. Items designed include; Weddings brochure; Firle Kitchen brochure; a variety of menus and cards.
The brand icon is inspired by; the architectural details of the Sussex country estate; the long connection with sheep; the fig trees that were wedding gifts to the family of Firle Place, all arranged within a hint of a heart shape.
The logo assets are designed to be used in a variety of ways - logo icon only, full logo or only the wordmark, allowing for versatility across the brand.
The brand is completed with elegant touches of typography and a tailored colour palette. The primary brand colour is taken from the iconic powder blue entrance door, with a secondary palette selected from other areas around the estate.
The result overall encompasses the magical essence of Firle Place and elevates it further as a unique wedding venue attracting couples from around the world.
“The brand encompasses the magical essence of Firle Place and further elevating it as a unique and exclusive wedding venue and attracting couples from around the world.”
LOU ELDON, CREATIVE DIRECTOR, STUDIO POLPETTO