BRAND DESIGN FOR HOTELS & HOLIDAY STAYS
At Studio Polpetto, we create distinctive brand identities for hotels, boutique stays, guest houses, and holiday rentals that go far beyond a logo. We help you tell your story through design, crafting every visual detail to enhance the guest experience, express your values, and reflect the atmosphere of your space. From concept to completion, we develop brands that feel cohesive, characterful, and completely tailored to your setting.
Whether you run a design-led guesthouse, a countryside retreat, or an urban boutique hotel, your brand should communicate what makes your offering unique. From signage and in-room touchpoints to digital presence and printed collateral, our work ensures your guests encounter a consistent and elevated experience at every turn.
Our Hotel & Hospitality Brand Design Services Include:
We offer a comprehensive range of branding services tailored to your business needs, including:
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Visual identity design - logos, colour palettes, typography and brand guidelines
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Printed collateral - welcome packs, stationery, signage, menus, maps, key cards, postcards
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Website design & digital assets -fully branded booking sites, image-led design, and mobile-friendly functionality
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Packaging & amenities design - from toiletries to welcome gifts and merchandise
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Photography - lifestyle, interiors, and brand-aligned content creation
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Tone of voice and messaging - defining your narrative and guest communications
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Wayfinding & signage - branded systems that guide and enhance your space
Why Brand Design Matters in the Guest Experience
A well-designed brand makes a lasting impression, before your guest even arrives. It builds anticipation, sets expectations, and creates an emotional connection that continues beyond the stay. Strong, consistent branding across digital and physical spaces enhances your professionalism, increases bookings, and encourages word-of-mouth recommendations.
A Connected Approach to Hospitality Branding
Our approach combines strategic design thinking with industry insight to create hospitality brands that feel refined, welcoming and memorable. By uniting branding with photography, signage, packaging and web design, we deliver a joined-up experience that reflects the quality of your space and service. We work with hospitality venues across the UK, and locally in Sussex and London.