FLOWCEO
Hand-customised typographic logo & website design for high-level executive coaching company, flowCEO.
We defined the brand's DNA and created a visual narrative centered around the concept of being on a journey together. This narrative became the foundation for the brand identity, encompassing core brand elements, typography, colour palette, and a visual framework for existing imagery. We hand-customised the new logo, ensuring a seamless flow between letterforms to reflect the company's international 1:1 approach.
Fine lines direct the eye through the website and marketing materials, subtly representing the journey from point A to B. The company's impact is told through client testimonials, accompanied by logos from their impressive client list. The curated color palette harmonises calm muted tones with vibrant accents, resulting in an elegant, clean, and confidently positioned top-end brand identity throughout all the brand applications.
“The process of working with Lou to get to her design for my brand identity and website and materials was lovely: she is intuitive, receptive to client ponderings, and her work for me is elegant, serene and distinctive. I’m really delighted and highly recommend.”
FIONA BLYTH, FOUNDER, FLOWCEO
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