Studio Polpetto - Support Local This Christmas - Lockdown 2.0 Campaign. Photography by Angele Kamp
Support Local - Buy Local. Campaign rolling out across East Sussex encouraging people to buy their Christmas presents from local retailers online and from smaller independent shops (without online shops) after lockdown finishes on 2nd December 2020.
With Christmas fast-approaching, business organisations, The Alliance of Chambers of East Sussex (ACES) and Team East Sussex responded to the challenge presented by lockdown by appealing to the county’s design community for help. Designers throughout East Sussex were asked to develop a way to encourage people to purchase their gifts from local retailers and to hold off buying Christmas presents until lockdown finishes on 2 December, as well as to consider buying from local retailers online.
The submissions were reviewed by Christina Ewbank, Chief Executive of ACES and Graham Peters, Chair of Team East Sussex. Of the many high quality entries received, Studio Polpetto’s was chosen as, in the view of the judges: “It successfully captures the key message about buying from local retailers in a design that simply shouts Christmas.”
Lou Eldon Creative Director of Studio Polpetto commented:
“We were delighted to be asked to help as supporting local retailers is so important, especially as 2020 has hit the high street so hard. We created design collateral to help businesses encourage their communities to support local shops."
Lou Eldon Creative Director of Studio Polpetto continues: “Traditional Christmas colours have been used alongside a modern typeface to give the identity its warm, friendly, festive feel. The design will be used throughout East Sussex to help local businesses.”
Christina Ewbank, Chief Executive of ACES commented: “We’re delighted to be getting our message out across the county by using Studio Polpetto’s wonderful work. We are grateful to everyone who participated and hope that the message will resonate and encourage everyone to buy local, buy later and if necessary, buy local online.”
Graham Peters, Chair of Team East Sussex commented: “This has been the most difficult year for so many of our local companies. By working together I hope we can get the message out that you can do your Christmas shopping locally and do it safely in a responsible way, to help our local retailers and support our high streets. We are especially grateful to Lou Eldon of Studio Polpetto for everything that she has done to help us get the message out in a timely and effective way."
